Swachh Bharat Abhiyan

“Sanitation is more important than Independence”; these words of Gandhiji have laid the foundation for Swachh Bharat Abhiyan. Swachh Bharat Abhiyan or Clean India Campaign is one of its kind in the history of India led by Prime Minister Narendra Modi on a perfect day of Gandhi Jayanti. On 2 October 201 4, Narendra Modi launched this nationwide campaign that aims to clean up the country in the next five years; for he believes that Gandhiji not only fought for independence but also for a
clean country.

The campaign aims to cover 4041 statutory towns to clean the streets, roads and infrastructure of the country. The campaign was launched by the Prime Minister himself by cleaning the roads in Delhi. Its inaugural proved one of the biggest campaigns when millions of students, employees and citizens participated in the event, cleaning various localities. Modi exclaimed “Is cleaning only the responsibility of the karamcharis? Do citizens have no role in this? We have to change this mindset.” He asked all the citizens including celebrities, sports legends and business tycoons to join the campaign.

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    Modi had invited nine public figures: Mridula Sinha, Sachin Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Hasan, Salman Khan, Priyanka Chopra and Team of Taarak Mehta ka Ooltah Chashmah — to make a contribution towards Swachh Bharat, share the same on social media, and invite nine other people to do the same, hence forming a chain. He has asked people to share their contributions on social media.

    He has asked every Indian to spend 100 hours annually in this drive. He has even urged the need to build toilets for proper sanitation. Modi believes that other nations are clean not only because of the efficient clean drive, but because of the joint efforts of citizens too. The citizens over there are aware of their responsibility and thus refrain from littering.

    Volunteer actor Ravi Kishan said, “….We always enforce our Fundamental Rights but we never try to carry out our Fundamental Duties. I’m supporting the Clean India campaign because just like our Prime Minister’s concern, I too share the vision of a Clean India, Green India.” Eminent people have come out themselves shouldering the responsibility. HRD Minister Smriti Irani has directed on the use of Corporate Social Responsibility funds for construction of toilets as part of the Swachh Bharat Swachh Vidyalaya Campaign.

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